Case Study: How We Helped Savvy Social grow Big Bore Safari’s Leads by 2,000 in 6 Months
Luxury tourism isn’t exactly plug-and-play when it comes to digital marketing. For niche industries like safari and high-end adventure, generating quality leads takes more than a boosted post and pretty pictures.
But with the right strategy, even a business with zero digital footprint can scale fast.
This Facebook ads agency case study explores how Legs Brands partnered with social media titans in Durban: Savvy Social to help as a white labelling service for Big Bore Safari—a new entrant in South Africa’s high-end hunting and safari space—to build a full-funnel Meta ads campaign, automate their lead pipeline, and drive thousands of qualified leads in just six months.
The Challenge: Zero to Something
When Big Bore Safari came to us, they had:
No paid media running
No sales collateral (no brochures or lead magnets)
A slow-moving sales pipeline
Manual, inconsistent email responses
No CRM or tracking system
They were launching into a competitive, trust-driven space with no way to consistently reach or nurture leads. Our challenge? Build the entire engine from scratch—and make it perform.
The Legs Brands Solution
We approached the project holistically, not just as an ad campaign—but as a full customer acquisition system.
1. Full-Funnel Facebook Ads Strategy
We created a structured approach across awareness, interest, and conversion stages to capture and nurture leads effectively.
2. Ad Creatives for Four Core Offers
We designed bespoke creatives for each of Big Bore’s safari packages, tailored to appeal to their target U.S. audience.
3. Landing Page & Lead Capture
We built a mobile-optimized landing page with high-converting forms and brochure download CTAs.
4. HubSpot CRM Setup & Email Automation
All leads flowed directly into HubSpot. From there, we:
Automated welcome emails and follow-ups
Designed and implemented email scripts
Qualified leads using smart fields
Assigned leads to internal sales reps for bookings
5. Sales Collateral & Booking Enablement
To close the loop, we designed premium brochures and pitch decks—and supported the Big Bore team in facilitating bookings via email and CRM workflows.
The Strategy in Detail
Top of Funnel (TOF)
Page Like campaign to establish presence
Awareness-focused ads showcasing the Botswana experience and Big Bore’s packages
Targeted U.S.-based audience interested in hunting, outdoors, luxury travel
Middle of Funnel (MOF)
Traffic ads with strong package hooks driving to a landing page
Free brochure download as the main lead magnet
Bottom of Funnel (BOF)
Retargeting users who clicked, watched videos, or downloaded brochures
Direct quote requests and limited availability messaging
Conversion-focused CTAs with email drip nurturing via HubSpot
The Results (6 Months)
📈 2,000+ leads generated via Facebook & Instagram ads
📬 2,000+ new email subscribers added to their list
🎯 Increased bookings as a direct result of lead nurturing
💼 Sales pipeline streamlined through HubSpot CRM
💰 Strong CPL performance for a high-ticket niche market
A Complete Growth Engine, Not Just a Campaign
This wasn’t just about impressions or reach. It was about results:
Custom brochures for the sales team
Automated email sequences and follow-ups
Booking facilitation tools and scripts
CRM visibility from first click to final quote
Big Bore Safari didn’t just grow their lead list—they built a scalable, automated system to convert interest into income.
Explore Big Bore Safari
Visit their site: https://bigboresafaris.co.za/
Learn More About Savvy Social
Get social media marketing done by the pros at Savvy Social. Visit their site: http://savvysocial.co.za/
Ready to Build Your Own Success Story?
If you’re in tourism, safaris, or any high-end service niche—and you’re serious about lead generation, not likes—you need a partner who delivers measurable results.
Need a proven lead generation strategy that actually converts? Let’s build your success story.
