Top 7 Visual Branding Trends to Watch in 2025
In branding, standing still is the same as falling behind. Culture shifts, technology evolves, and audience behavior transforms—fast. That’s why staying attuned to bold new directions in visual identity isn’t about chasing fads—it’s about keeping your brand emotionally resonant, adaptable, and memorable.
Below, we spotlight the top 7 visual branding trends to watch in 2025, giving you insight, inspiration, and a creative edge. Whether you're a founder, designer, or marketer, these trends will keep your brand fresh—without losing its core identity.
1. Neo-Minimalism
Less clutter, more clarity. Neo-minimalism is a refined evolution of the minimalism trend—stripping away distractions while celebrating typography, whitespace, and meaningful simplicity. Think luxury skincare brands, premium tech, and conscious consumer goods.
Example: Look at Aesop’s elegant packaging or Apple’s timeless design language—each element serves a purpose, nothing screams for attention.
Image by: Jason Riddle for Aesop
Image by: Luke Chesser for Apple Watch
2. Kinetic Logos
Static logos are in the past. In 2025, kinetic logos—animated, dynamic, and responsive—are stealing the spotlight. From motion graphics to interactive hover states, brands are embracing movement to bring their identities to life.
Example: Mastercard’s rotating 3D logo or Netflix’s animated intros that adapt per content—movement builds memory.
3. Muted & Earthy Tones
Neon is out. Nature is in. In 2025, brands are embracing palettes inspired by soil, sand, stone, and sun—calm, grounded, and deeply human. Muted & earthy tones offer a subtle yet powerful alternative to the loud saturation of previous years. These colours signal sustainability, thoughtfulness, and emotional clarity, creating an immediate sense of trust and calm.
Example: South African skincare brand Lelive. uses warm neutrals, soft browns, and dusty greens across its packaging and social media—aligning beautifully with its clean, conscious ingredient list and African roots.
Image from Lelive.
Example: Patagonia’s Regenerative Organic Cotton collection, especially pieces like the olive-green henley and clay-toned crewnecks, features earthy hues like Foliage, Sienna Clay, and Buckhorn Green. These muted garments echo the brand’s eco-focused values and commitment to regenerative agriculture
Images from Patagonia
Whether you're designing for a skincare line or an outdoor label, muted & earthy tones allow your brand to say more—with less.
4. Gen Z Maximalism
In contrast to muted aesthetics, Gen Z maximalism is loud, proud, and unapologetically chaotic—in a good way. Think neon gradients, doodles, meme culture, and digital collage.
Example: Brands like MSCHF and Glossier’s “Play” line blend chaos with strategy to connect with younger audiences on a visceral level.
Image from MSCHF
Image from Glossier
5. AI-Integrated Brand Assets
We’re past the novelty of AI. In 2025, AI-integrated brand assets are being used to subtly enhance design workflows—from generative branding patterns to custom illustrations—without sacrificing human creativity.
Example: Coca-Cola’s AI-powered “Create Real Magic” campaign blended real art direction with generative flair.
Image from Coca-Cola’s “Create Real Magic” campaign
Image from Dezeen
7. Brand Texture & Depth
Flat is fading. 2025 is about visual tangibility: brand texture and depth. Think embossed graphics, paper overlays, grainy gradients, and photorealistic mockups that feel real—even on screen.
Example: Nike’s campaign visuals feature layered posters and digital scuffs that mimic physical texture to build visual richness.
Video from svgator
How to Use These Trends Without Losing Your Identity
Trends are tools, not templates.
The secret? Align them with your brand personality, your audience expectations, and your long-term vision. At Legs Brands, we help clients adapt these visual branding ideas into strategic, one-of-a-kind visuals that stand the test of time.
Not every trend will fit every brand. But by thoughtfully weaving the right elements into your design system, your brand can stay culturally relevant without losing clarity or credibility.
Ready to Evolve Your Visual Identity?
These branding trends 2025 aren’t just predictions—they’re reflections of how brands are creating deeper, more emotional connections with audiences. Whether you're drawn to neo-minimalism, gen z maximalism, or AI-integrated brand assets, there’s power in staying visually aware.
Want to create a look that’s bold but timeless? Inspired but strategic? Let us help shape your next visual evolution.
