AHTI INTERIORS
London Designed Bathroom Collections
CHALLENGE
Ahti Interiors had developed a clear design philosophy centred around simplicity, balance, and timeless materials. However, the brand itself did not yet have a strong visual identity that communicated this approach.
The challenge was to translate the studio’s interior philosophy into a brand system that felt refined, minimal, and architectural, while creating a digital presence capable of presenting the work in a calm and considered way.
The brand needed to feel confident and contemporary without overpowering the interiors themselves.
STRATEGY
The strategy focused on building a brand identity that reflected the same principles that guide Ahti’s interiors: restraint, clarity, and balance.
Rather than creating a decorative or overly stylised identity, the approach centred on a minimal visual system that would allow the interior photography to take the lead.
The digital experience was designed to feel calm and editorial, ensuring the website functioned as both a portfolio and an introduction to the studio’s design philosophy.
A SUSTAINABLE B2B BATHROOM COMPANY OPERATING IN BALI, INDONESIA
Ahti Interiors pioneers in delivering bespoke bathroom designs that merge sustainability with luxury, catering to the refined needs of architects, interior designers, and property developers. With their Scandinavian-influenced aesthetics and environmentally conscious approach, they redefine elegance for modern living spaces.
This enables clients to conveniently request quotes and place orders for high-quality, sanitaryware products that are designed by market leaders in London.
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Customer Research
Market Analysis
Trend Analysis
Competitor Analysis
Extensive secondary research was undertaken to distil unique insights that strategically positioned Ahti Interiors. This involved analyzing industry reports, customer feedback, and competitor benchmarks, focusing on markets within Indonesia, Singapore, Dubai, and London to ensure a global perspective informed the brand's approach.
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Our concept for Ahti Interiors revolved around sculpting a brand experience that embodies the serene elegance and functional minimalism of Scandinavian design, appealing to a clientele that values both style and sustainability.
PERSONA MAPPING
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In our tailored approach for Ahti Interiors, we conducted extensive workshops and strategy sessions to develop a detailed understanding of their market, resulting in the identification of key demographic and psychographic profiles to inform and guide the brand strategy effectively.
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Our detailed analysis for Ahti Interiors revealed nuanced soft insights into the psychographics of their clientele, highlighting a strong inclination towards wellness and the pursuit of a harmoniously designed living space.
WORKSHOPS & RESEARCH
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In our Purpose Discovery Workshop, we delved into the core of Ahti Interiors' brand ethos, while the Naming Workshop was instrumental in crystallizing a brand name that's as distinctive and refined as its designs.
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A series of secondary research was conducted to establish insights into:
- Industry analysis
- Trend Analysis
- Competitor Analysis
STRATEGY & POSITIONING
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The naming process for Ahti Interiors was a thoughtful convergence of their Scandinavian heritage and their commitment to sustainability, culminating in a name that reflects the elegance and depth of their brand.
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Our strategy for Ahti Interiors hinged on crafting a sophisticated aesthetic that aligns with the refined tastes of design-conscious professionals, creating a user experience that reflects the brand's premium positioning in the sustainable luxury market.
BRANDING & IDENTITY
INSPIRED LIVING IS HERE, WITH AHTI.
The identity for Ahti Interiors was developed to feel minimal, architectural, and timeless. A restrained colour palette, refined typography, and generous whitespace create a visual system that complements the studio’s interiors rather than competing with them.
The result is a brand that feels calm and confident, allowing the materials, light, and spatial compositions within Ahti’s work to remain the focus.
WORDMARK
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Our strategy led us to the decision to create a timeless contemporary design that can be applied to an array of bathroom products.
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Neue Helvetica
Combination of UPPER CASE & lower case
WEBSITE DEVELOPMENT
A REFINED DIGITAL PRESENCE
With the identity established, the next step was translating the brand into a digital experience.
The website was designed to function primarily as a visual portfolio, allowing visitors to explore Ahti’s work through large-format imagery and a carefully structured layout. Minimal navigation, refined typography, and generous spacing create an experience that feels closer to browsing an interior design publication than a traditional business website.
PACKAGING DESIGN
Beyond the identity itself, the system was extended into packaging design, creating a tactile brand experience that carries the same minimal and architectural character into the physical world.
Using natural cardboard materials, monochrome graphics, and precise line illustrations, the packaging reflects the brand’s focus on simplicity, functionality, and thoughtful design. Each element was developed to feel understated yet distinctive, allowing the brand to communicate quality through clarity and restraint.
OUTCOME
DESIGNED IN LONDON, THROUGH 60 YEARS OF CRAFTSMANSHIP
The completed brand and website present Ahti Interiors as a cohesive and confident design studio with a clear visual identity.
The digital platform now acts as both a portfolio and a brand experience, helping potential clients understand the studio’s design philosophy before the first consultation.
By aligning the identity with the principles behind the interiors, the online presence now reflects the same calm and intentional quality found within Ahti’s spaces.